Client:U Gate and City Net, University Gate Launch
Brief: To generate awareness for the University Gate campaign by coming up with a new marketing strategy.
This was done in the following pillars:
- Designing of Logo and Corporate Identity
- Experiential Activations 3 campuses in Gauteng area.
- Designing and Installing Billboard
- Exploring PR angles through Radio and Print
- To keep University Gate top of mind when deciding on accommodation applications.
- To drive students to rent accommodation at Ugate
- To target students at the right time at the right place.
- To design, copywrite and place adverts
- To guarantee effective brand presence on campus
- To clearly communicate that U-Gate offers best affordable luxury accommodation in Johannesburg.
- To drive students to students to online application for immediate accommodation