Portfolio Description

Brand: Avroy Shlain
Campaigns: Chrismas Pop Up / Recruitment drive / Paint the Town Red/ Social Media

The campaign consisted of 4 legs:

  1. Week prior to event: Digital ads, incl. FB event + SMS restricted to Soweto residents
  2. Day prior to event: Flyers distributed by promoters around Mall area
  3. Day of event am: Avroy Shlain branded cars convoy along Mall street creating
    excitement and handing out flyers
  4. Day of event pm: Activation with program including music, give-aways and signing new recruits

PaintTown1 PaintTown2

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