Brand: Avroy Shlain
Campaigns: Chrismas Pop Up / Recruitment drive / Paint the Town Red/ Social Media
The campaign consisted of 4 legs:
- Week prior to event: Digital ads, incl. FB event + SMS restricted to Soweto residents
- Day prior to event: Flyers distributed by promoters around Mall area
- Day of event am: Avroy Shlain branded cars convoy along Mall street creating
excitement and handing out flyers - Day of event pm: Activation with program including music, give-aways and signing new recruits
